Privacy policy according to the DSGVO / GDPR
All text protected by copyright. Source of privacy policy: Created with the Datenschutz Generator von AdSimple
Name and address of the responsible person
The responsible person within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection regulations is:
Astrologische Beratung (Astrology Consulting)
Ralf-Ulrich Löw
Richard-Wagner-Str. 4
D-65812 Bad Soden, Germany
Phone: +49 6196 768 738
E‑mail: ralf@astrologie-loew.de
Website: https://astrologie-loew.de
URL: https://astrologie-loew.de
URL: https://ruloew.de
Name and address of the data protection officer
The data protection officer of the responsible officer is:
Astrologische Beratung (Astrology Consulting)
Ralf-Ulrich Löw
Richard-Wagner-Str. 4
D-65812 Bad Soden, Germany
Phone: +49 6196 768 738
E‑mail: ralf@astrologie-loew.de
Website: https://astrologie-loew.de
URL: https://astrologie-loew.de
URL: https://ruloew.de
General privacy policy
The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations in accordance with the provisions of the Federal Data Protection Act (BDSG) and the General Data Protection Regulation (DSGVO).as well as this privacy policy.
When you use this website, various personal data are collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.
We would like to point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data against access by third parties is not possible.
Note on the responsible entity
The responsible body for data processing on this website can be found in the imprint of this website.
The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses, etc.).
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke an already given consent at any time. For this purpose, an informal communication by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right of complaint to the competent supervisory authority
In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection commissioner of the federal state in which our company is based. A list of the data protection officers and their contact details can be found in the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links- node.html.
Right to data portability
You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://”? to “https://”? and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, blocking, deletion
Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction, blocking or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time at the address given in the imprint.
Objection to advertising e-mails
The use of contact data published within the framework of the imprint obligation to send advertising and information materials not expressly requested is hereby prohibited. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam e-mails.
Extended privacy policy for the online offer
In principle, all statements of the General Data Protection Declaration also apply to the online offer. Additional explanations for the online offer are given in the following text.
By using our website, you agree to the collection, processing and use of data as described below. Our website can generally be visited without registration. In the process, data such as pages called up, or names of the file called up, date and time are stored on the server exclusively in anonymous form for statistical purposes, without this data being directly related to your person.
The data is stored in our company or with the provider we use (see the description of the providers). Personal data will not be made available to third parties in any form without your consent. Insofar as data is passed on to external service providers, we have taken technical and organizational measures to ensure that the data protection regulations are observed.
Privacy policy 1&1 / Ionos
The logs for the current day are updated almost in real time. Due to the large amount of data, log data is kept ready for a maximum of 9 weeks.
Page call via a proxy server
The proxy server functions more or less as a proxy that requests the pages and forwards them to the user. Consequently, the log file contains the IP address of the proxy and not the address of the workstation that originally requested the page.
Some proxies send a header field called X-Forwarded-For, in which the original IP is entered, so that it is possible to trace where a request originally came from when it is accessed via proxies. This X-Forwarded-For header is appended to the end of each entry in the log file at 1&1 WebHosting.
When using the 1&1 SSL proxy, as well as proxy calls that transmit the corresponding information, the IP address of the actual requesting computer is in the last column of each log line. This improves the possibility of creating meaningful visitor statistics.
Ionos WebAnalytics Privacy Policy
We use the analysis tool IONOS WebAnalytics of the German company 1&1 IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany on our website. The tool helps us analyze our website and data is also collected and stored for this purpose. However, this tool does not collect data that could identify you as a person. Nevertheless, in this privacy statement we would like to inform you in more detail about the data processing and storage and also explain why we use IONOS WebAnalytics.
IONOS WebAnalytics is, as the name suggests, a tool that is used to analyze our website. The software program collects data about how long you stay on our website, which buttons you click or from which other website you found us. This gives us a good overview of user behavior on our website. All this information is anonymous. This means that we do not identify you as a person through this data, but only receive general usage information and statistics.
Why do we use IONOS WebAnalytics on our website?
Our goal is to provide you with the best possible experience on our website. We are convinced of our offers and want our website to be a helpful and useful place for you. To do this, we need to customize our website as much as possible to meet your needs and concerns. With a web analytics tool like IONOS WebAnalytics and the resulting data we can improve our website to that end. The data can also help us to design advertising and marketing measures more individually. With all these web analyses, however, we are still concerned about the protection of personal data. Unlike other analysis tools, IONOS WebAnalytics does not store and process any data that could identify you as a person.
What data is stored by IONOS WebAnalytics?
The data is collected and stored by log files or by a so-called pixel. A pixel is a snippet of JavaScript code that loads a collection of functions that can be used to track user behavior. WebAnalytics deliberately avoids the use of cookies.
IONOS does not store any personal data about you. When you submit a page request, your IP address is transmitted, but then immediately anonymized and processed in such a way that you cannot be identified as a person.
The following data is stored by IONOS WebAnalytics:
Your browser type and browser version
which website you have visited before (referrer)
which specific website you have visited
which operating system you are using
which end device you are using (PC, tablet or smartphone)
when you came to our site
your IP address in anonymized form
The data is not passed on to any third-party providers and is only used for statistical analysis.
How long and where is the data stored?
The data will be stored until the contract between IONOS WebAnalytics and us expires. The data is stored in our log directory in case of a regular web hosting plan and graphical statistics are generated from it. These logs are deleted every 8 weeks. In the case of a MyWebsite tariff, the data is determined via a pixel. Here, the data is only stored and processed within IONOS WebAnalytics.
How can I delete my data or prevent data storage?
In principle, you have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time. However, since no personal data is stored or processed via IONOS WebAnalytics and therefore an assignment of you as a person is not possible, there is also no possibility to delete such data.
Legal basis
The use of IONOS WebAnalytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 para. 1 lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data as it may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of IONOS WebAnalytics, we detect website errors, can identify attacks and improve economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We hope we have been able to provide you with the most important information around the truly economical data processing of IONOS WebAnalytics. If you want to learn more about the tracking service, we recommend that you read the company’s privacy policy at https://www.ionos.de/hilfe/datenschutz/datenverarbeitung-von-webseitenbesuchern-ihres-11-ionos-produktes/webanalytics/?tid=311284017.
Cookies privacy policy
What are cookies?
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing can’t be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the “user-related” information back to our site. Thanks to cookies, our site knows who you are and offers you the setting you are used to. In some browsers each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser, such as Chrome, and the web server. In this case, the web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information on your PC.
For example, cookie data may look like this:
Name: _ga
Value: GA1.2.1326744211.152312507601-9
Intended use: differentiation of website visitors
Expiration date: after 2 years
A browser should be able to support these minimum sizes
At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total
What types of cookies do exist?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
We can distinguish 4 types of cookies:
Essential cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
Purpose cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
Target-oriented cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are stored.
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.
Purpose of processing via cookies
The purpose ultimately depends on the cookie in question. More details can be found below or from the manufacturer of the software that sets the cookie.
What data is processed?
Cookies are little helpers for a lot of different tasks. Unfortunately, it is not possible to generalize what data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
Storage duration of cookies
The storage duration depends on the respective cookie and is specified further below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can manually delete all cookies at any time via your browser (see also “Right to object” below). Furthermore, cookies based on consent are deleted at the latest after revocation of your consent, whereby the legality of the storage remains unaffected until then.
Right to object – how can I delete cookies?
How and whether you want to use cookies, you decide. Regardless of which service or website the cookies come from, you always have the option to delete, disable or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to determine which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. In this way, you can decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search for the instructions in Google using the search term “delete cookies Chrome” or “disable cookies Chrome” in the case of a Chrome browser.
Legal basis
The so-called “Cookie Guidelines” have been in place since 2009. These state that the storage of cookies requires your consent (Article 6 (1) a DSGVO). Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the Cookie Directives were not implemented as national law. Instead, the implementation of this directive took place largely in § 15 para.3 of the Telemedia Act (TMG).
For absolutely necessary cookies, even in the absence of consent, there are legitimate interests (Article 6 para. 1 lit. f DSGVO), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and for this purpose certain cookies are often absolutely necessary.
Insofar as cookies that are not absolutely necessary are used, this is only done in the case of your consent. The legal basis in this respect is Art. 6 para. 1 lit. a DSGVO.
In the following sections, you will be informed in more detail about the use of cookies, insofar as the software used uses cookies.
Google Analytics Privacy Policy
What is Google Analytics?
We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports help us analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
Behavior reports: This is where we learn how you interact with our site. We can track the path you take on our site and which links you click.
Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.
What data is stored by Google Analytics?
Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles.
In order to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. For each newly created property, the Google Analytics 4 property is standard. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Labels such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions you take on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Wert: 2.1326744211.152311284017-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Wert: 2.1687193234.152311284017-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Intended use: used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.
Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After you close the browser.
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
Note: This enumeration cannot claim to be complete, as Google is always changing the choice of their cookies as well.
Here we show you an overview of the most important data collected by Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are “on the move” on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you view only one page on our site and then leave our site.
Account creation: when you create an account or make an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP- location determination.
Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google’s data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period of your user data is fixed at 14 months. For other so-called event data, we have the option to choose a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics defaults to a retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion
In addition, there is also an option for data to be deleted only when you no longer visit our website within the time period we have selected. In this case, the retention period will be reset each time you visit our website again within the specified period.
Once the specified period has expired, the data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to European Union data protection law, you have the right to obtain information about your data, update it, delete it, or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Analytics requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part to analyze the behavior of website visitors and thus to improve our offer technically and economically. With the help of Google Analytics, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
We hope we have been able to provide you with the most important information regarding the data processing of Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographic characteristics and interests.
We have enabled promotional reporting features in Google Analytics. The demographic and interest reports contain information on age, gender and interests. This allows us – without being able to assign this data to individual persons – to get a better picture of our users. Learn more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under “Advertising settings” on https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
Disable Google AnalyticsGoogle Analytics Data Processing Addendum
We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the “Data Processing Addendum” in Google Analytics.
You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (ad reports, remarketing, cross-device reports, and interest and demographic reports) to get aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or delete it.
Google Tag Manager Privacy Policy
What is the Google Tag Manager?
For our website we use the Google Tag Manager of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This Tag Manager is one of many helpful marketing products from Google. Through the Google Tag Manager, we can centrally incorporate and manage code sections from various tracking tools that we use on our website.
In this privacy statement, we want to explain in more detail what Google Tag Manager does, why we use it, and in what form data is processed.
Google Tag Manager is an organizational tool that allows us to incorporate and manage website tags centrally and via a user interface. Tags are small sections of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our page. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be included and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, embed buttons, set cookies and also track users across multiple websites.
Why do we use Google Tag Manager for our website?
As the saying goes: organization is half the battle! And of course, this also applies to the maintenance of our website. In order to make our website as good as possible for you and all the people who are interested in our products and services, we need various tracking tools such as Google Analytics. The collected data from these tools show us what you are most interested in, where we can improve our services and which people we should still show our offers to. And for this tracking to work, we need to embed appropriate JavaScript codes into our website. In principle, we could include each code section of each tracking tool separately in our source code. However, this requires quite a lot of time and it’s easy to lose track. That’s why we use the Google Tag Manager. We can easily incorporate the necessary scripts and manage them from one place. Moreover, Google Tag Manager offers an easy-to-use interface and you don’t need any programming skills. This is how we manage to keep order in our tag jungle.
What data is stored by Google Tag Manager?
The Tag Manager itself is a domain that does not set any cookies or store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analytics tools. The data is virtually passed through to the individual tracking tools in the Google Tag Manager and is not stored.
However, the situation is quite different with the embedded tags of the various web analytics tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. For this, please read our privacy texts on the individual analysis and tracking tools that we use on our website.
In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only about the use and usage of our Tag Manager and not your data stored via the code sections. We allow Google and others to receive selected data in anonymized form. We thus consent to the anonymous sharing of our website data. Which summarized and anonymous data is forwarded exactly, we could not find out – despite long research. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking compares our own results with those of our competitors. Processes can be optimized on the basis of the information collected.
How long and where is the data stored?
When Google stores data, this data is stored on Google’s own servers. The servers are distributed all over the world. Most of them are located in America. You can find out exactly where Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de.
How long the individual tracking tools store data from you can be found in our individual privacy texts for the individual tools.
How can I delete my data or prevent data storage?
The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Tag Manager requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Tag Managers can improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
If you want to learn more about the Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.
Google Site Kit Privacy Policy
What is Google Site Kit?
We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. into our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics that come from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools included in Google Site Kit also collect, among other things, personal data from you. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other privacy texts are relevant for you in this context.
Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important statistics for website analysis directly in our dashboard. These are statistics that are collected by other Google products. First and foremost, from Google Analytics. Besides Google Analytics, Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.
Why do we use Google Site Kit on our website?
As a service provider, it’s our job to give you the best possible experience on our website. You should feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this regard, because we can view and analyze the statistics of Google products right in the dashboard. So we don’t have to log in separately for each tool. Site Kit thus always provides a good overview of the most important analysis data.
What data is stored by Google Site Kit?
If you have actively agreed to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes personal data such as your IP address.
For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy on Google Analytics. Here we go into great detail about the data collected. You will learn how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. Likewise, we also have our own privacy statements with comprehensive information for other Google services, such as Google Tag Manager or Google AdSense.
In the following, we show you exemplary Google Analytics cookies that can be set in your browser, provided that you have agreed in principle to data processing by Google. Please note that these cookies are only a selection:
Name: _ga
Wert:2.1326744211.152311284017-2
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
Name: _gid
Value:2.1687193234.152311284017-7
Purpose: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: This cookie is used to lower the request rate.
Expiration date: after 1 minute
How long and where is the data stored?
Google stores collected data on its own Google servers, which are distributed around the world. Most servers are located in the United States and therefore it is easily possible that your data is also stored there. You can see exactly where the company provides servers at https://www.google.com/about/datacenters/inside/locations/?hl=de.
Data collected by Google Analytics is kept for a standard 26 months. After that, your user data is deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.
How can I delete my data or prevent data storage?
You always have the right to obtain information about your data, have your data deleted, corrected or restricted. In addition, you can also deactivate, delete or manage cookies in your browser at any time. Here we show you the corresponding instructions for the most popular browsers:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Please note that when using this tool, data from you may also be stored and processed outside the EU. Most third countries (including the USA) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable safeguards (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
The use of Google Site Kit requires your consent, which we have obtained with our cookie popup. According to Art. 6 (1) lit. a DSGVO (consent), this consent constitutes the legal basis for the processing of personal data, as may occur during the collection by web analytics tools.
In addition to consent, there is a legitimate interest on our part in analyzing the behavior of website visitors and thus improving our offer technically and economically. With the help of Google Site Kit, we detect website errors, can identify attacks and improve the economic efficiency. The legal basis for this is Art. 6 para. 1 lit. f DSGVO (Legitimate Interests).
To learn more about Google’s data processing, we recommend that you read Google’s comprehensive privacy policy at.https://policies.google.com/privacy?hl=de.
Privacy policy for Google Web Fonts
This website uses the Arial font and therefore no Google Fonts. No Google Fonts are loaded onto the page via fonts.googleapis and used there.
Privacy policy for Youtube
What is YouTube?
We have incorporated YouTube videos on our website. This way we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the last few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a code snippet that we have built into our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can’t be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google – thanks to the data it collects – can really only show these ads to people who are interested in what we have to offer.
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can’t be stored because fewer cookies are set.
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y311284017-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user’s bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
Other cookies set when you are logged in with your YouTube account:
Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311284017-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
Name: SID
Value: oQfNKjAsI311284017-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be retrieved more quickly and is better protected against manipulation.
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from “My Activity”, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed into a Google Account, you can delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision – either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: Delete, enable and manage cookies in Chrome.
Safari: Manage cookies and website data with Safari.
Firefox: Delete cookies to remove data that websites have placed on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you do not want to have cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This way, you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
Legal basis
If you have consented that data from you can be processed and stored by embedded YouTube elements, this consent is considered the legal basis for data processing (Art. 6 para. 1 lit. a DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 (1) lit. f DSGVO) in fast and good communication with you or other customers and business partners. YouTube also sets cookies in your browser to store data. That is why we recommend that you read our privacy text about cookies carefully and view the privacy policy or cookie policy of the respective service provider.
Calendly Privacy Policy
We use Calendly, a scheduling and organization tool, for our website. The service provider is the American company Calendly LCC, 271 17th St NW, Ste 1000, Atlanta, Georgia, 30363, USA.
Calendly also processes data in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the legality and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular the USA) or a data transfer there, Calendly uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 DSGVO). These clauses oblige Calendly to comply with the EU level of data protection when processing relevant data also outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses, among others, here: https://germany.representation.ec.europa.eu/index_de
You can learn more about the data processed through the use of Calendly in the privacy policy at https://calendly.com/de/privacy.
Calendly order processing agreement (AVV)
We have concluded an order processing agreement (AVV) with Calendly in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read more about what exactly an AVV is and, in particular, what must be included in an AVV in our general section “Order Processing Agreement (AVV)”.
This contract is required by law because Calendly processes personal data on our behalf. It clarifies that Calendly may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://calendly.com/de/dpa.
Zoom Privacy Policy
What is Zoom?
We use the Zoom video conferencing tool from the American software company Zoom Video Communications for our website. The company is headquartered in San Jose, California, 55 Almaden Boulevard, 6th Floor, CA 95113. Thanks to “Zoom”, we can hold a video conference with customers, business partners, clients and also employees very easily and without installing any software. In this privacy statement, we go into more detail about the service and inform you about the most important privacy-relevant aspects.
Zoom is one of the world’s best-known video conferencing solutions. With the “Zoom Meetings” service, we can hold an online video conference with you, for example, but also with employees or other users via a digital conference room. This makes it very easy for us to get in touch digitally, exchange information on various topics, send text messages or even talk on the phone. Furthermore, Zoom also allows us to share the screen, exchange files and use a whiteboard.
Why do we use Zoom on our website?
It is important for us to be able to communicate with you quickly and easily. And this is exactly what Zoom offers us. The software program also works directly through a browser. This means that we can simply send you a link and start the video conference. Of course, additional functions such as screen sharing or file exchange are also very practical.
What data does Zoom store?
When you use Zoom, data is also collected from you so that Zoom can provide their services. On the one hand, this is data that you consciously provide to the company. This includes, for example, name, telephone number or your e-mail address. However, data is also automatically transmitted to Zoom and stored. This includes, for example, technical data of your browser or your IP address. In the following, we will go into more detail about the data that Zoom may collect from you and store:
If you provide data such as your name, user name, email address or phone number, this data will be stored by Zoom. Content that you upload while using Zoom is also stored. This includes files or chat logs, for example.
In addition to the IP address already mentioned above, the technical data that Zoom automatically stores includes the MAC address, other device IDs, device type, which operating system you are using, which client you are using, camera type, microphone type, and speaker type. Your approximate location is also determined and stored. Furthermore, Zoom also stores information about how you use the service. So, for example, whether you “zoom” via desktop or smartphone, whether you use a phone call or VoIP, whether you participate with or without video, or whether you request a password. Zoom also records so-called metadata such as duration of the meeting/call, start and end of meeting participation, meeting name and chat status.
Zoom mentions in its own privacy policy that it does not use advertising cookies or tracking technologies for its services. Only its own marketing websites, such as https://explore.zoom.us/docs/de-de/home.html, use these tracking methods. Zoom does not resell personal data or use it for advertising purposes.
How long and where is the data stored?
Zoom does not disclose a specific time frame in this regard, but emphasizes that the collected data is stored for as long as it is necessary to provide the services or for its own purposes. Data is only stored longer if this is required for legal reasons.
In principle, Zoom stores the collected data on American servers, but data can arrive at different data centers around the world.
How can I delete my data or prevent data storage?
If you do not want data to be stored during the Zoom meeting, you must opt out of the meeting. However, you always have the right and option to have all your personal data deleted. If you have a Zoom account, please visit https://support.zoom.us/hc/en-us/articles/201363243-How-Do-I-Delete-Terminate-My-Account for instructions on how to delete your account.
Please note that when using this tool, data about you may be stored and processed outside the EU. Most third countries (including the US) are not considered secure under current European data protection law. Data to insecure third countries may therefore not simply be transferred, stored and processed there unless there are suitable guarantees (such as EU standard contractual clauses) between us and the non-European service provider.
Legal basis
If you have consented that data from you can be processed and stored by the video or streaming solution, this consent is considered the legal basis of the data processing (Art. 6 para. 1 lit. a DSGVO). In addition, we may also offer a video conference as part of our services if this has been contractually agreed with you in advance (Art. 6 (1) lit. b DSGVO). In principle, your data will also be stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f DSGVO) in fast and good communication with you or other customers and business partners, but only if you have at least consented to this.
Zoom also processes data from you in the USA, among other places. We would like to point out that according to the opinion of the European Court of Justice, there is currently no adequate level of protection for the transfer of data to the USA. This may be associated with various risks to the lawfulness and security of data processing.
As a basis for data processing with recipients located in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Zoom uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 DSGVO). Standard Contractual Clauses (SCC) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Zoom undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the US. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here, among other places: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
We hope to have provided you with an overview of data processing by Zoom. Of course, it is always possible that the company’s privacy policy will change. Therefore, for more information on the data processed and the standard contractual clauses, we also recommend that you read Zoom’s privacy policy at https://explore.zoom.us/de/privacy/?tid=312202352.
Zoom order processing agreement (AVV)
We have entered into a data processing order (GCU) with Zoom in accordance with Article 28 of the General Data Protection Regulation (GDPR). You can read more about what exactly an AVV is and, in particular, what must be included in an AVV in our general section “Order Processing Agreement (AVV)”.
This contract is required by law because Zoom processes personal data on our behalf. It clarifies that Zoom may only process data they receive from us according to our instructions and must comply with the GDPR. You can find the link to the order processing agreement (AVV) at https://explore.zoom.us/docs/doc/Zoom_GLOBAL_DPA.pdf.
YOAST SEO
To support the search engine optimization of the site we use the plugin “YOAST SEO”. According to WP-Support (https://wordpress.org/support/topic/yoast-gdpr/), the tool does not store any personal data and is therefore DSGVO-compliant.
Social Plugins / Links
Our website uses plugins from LinkedIn, XING and Google+:
LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
XING SE, Dammtorstraße 30, 20354 Hamburg, Germany
Google+, Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Irland
Phone: +353 1 543 1000
Fax: +353 1 686 5660
E-mail: support-deutschland@google.com
The plugins are provided with an icon of the respective network and are recognizable. When using these plugins, a connection is established with the server of the respective social network and your data is passed on. Only when you press an icon independently, information is passed on to a network. The providers of the social media can thereby create usage profiles of the users. We have no influence on the information storage and data transfer of the external sites, nor on the extent and nature of the handling of this data by them.
The purpose and scope of the data collection and the further processing and use of the data by the providers of the social media, as well as the related rights and settings options for protecting the privacy of users, can be found in the following privacy notices:
Social Buttons with Shariff
In order to protect the data of the users of our online offer as best as possible, we use the service and the share buttons of “Shariff” for sharing content in social media, which is provided by Heise Medien GmbH & Co. KG, Karl-Wiechert-Allee 10, 30625 Hannover, P.O. Box 61 04 07, 30604 Hannover / Yannik Ehlert. Shariff for WordPress enables website users to share favorite content without putting their privacy at risk. The Shariff wrapper provides sharing buttons that protect visitors’ privacy and are in compliance with the General Data Protection Regulation (GDPR). The information about Shariff and privacy: https://www.heise.de/ct/artikel/Shariff-Social-Media-Buttons-mit-Datenschutz-2467514.html
Legal basis Data Protection Regulation
In accordance with the requirements of the Basic Data Protection Regulation (DSGVO) applicable as of May 25, 2018, we inform you that the consents to the sending of email addresses are based on Art. 6 para. 1 lit. a, 7 DSGVO as well as § 7 para. 2 No. 3, or para. 3 UWG.
The use of the dispatch service provider MailChimp, implementation of statistical surveys and analyses as well as logging of the registration process, are based on our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users.
We would also like to point out that you can object to the future processing of your personal data in accordance with the legal requirements pursuant to Art. 21 DSGVO at any time. The objection can be made in particular against the processing for purposes of direct advertising.
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